Marketing and Branding
INDEAL U Learning Journey
What To Expect
This week’s learning journey focuses on key elements on how to successfully market and brand your business. Dive into key areas of marketing and branding techniques that you can use to elevate your brands narrative and gain the attention of your target audience.
Start Exploring!
Marketing and Branding
Marketing and Branding
Bonus Broadcast
How To Create Opportunities Using The Power Of Social Media
What’s It About?
Across the board, customers are more educated than ever. They’ll spend plenty of time online doing their research before ever reaching out. We know this, but are we leveraging all the tools in our toolbox to account for this approach? Too often social media is seen as the oddball in the toolset. They put the young person on it, fill their social channels with generic content, and wait for the vanity metrics to start rolling in. But what if we could be more intentional? What if we could tie channels to our broader business strategies? And, in this era of choice, where customers can get anything from anywhere, at any time, what if we approached our social strategies from the end user’s point of view?
Who’s It For?
Anyone interested in social media strategy
What Will You Learn?
– Broaden your understanding of how social media can be used to obtain business goals
– Key questions to help understand the end user’s point of view
– Tangible tools to help you with your social strategy
– Trevor’s favorite color
Jake Himmelspach
Principal/Strategy Director,
Peopledesign
Interested In Getting Full Access To INDEAL U?
IU access for Brands and Reps is coming soon! Sign up here if you’re interested in receiving a login.
View Past Week's Learning Journey's
Workplace Design Trends
A series of videos focused on helping you stay on top of the latest workplace trends, and provides you with the best practices to incorporate these trends into your next project.
Designing For Sustainability
Take a look into why sustainability is important to all members of our industry. Explore strategies to incorporate ways to reuse, refurbish, donate, and repurpose when planning your next space.
The Way Humans Work
A series of videos to help you navigate the modern workplace and the users within it, along with strategies you can consider when planning your next space.
Key Industry Players
Take a look at key industry players to help you get a better understanding of their role and how they can impact important planning and purchasing decisions.
Workplace Wellness and Trends
A series of videos aimed at making sure you’re well-equipped to address some of the most prevalent trends in today’s workspaces, from wellness and ergonomics to the hybrid workforce.
Key Industry Knowledge
Build or reinforce a strong industry foundation to expand knowledge and improve client communication.
Sales 201
Tune into curated content to ensure you’re well informed for client conversations that can lead to purchasing decisions.
Design
Focused on design, sharing videos that will catch you up on the latest trends and the important role designers play in our industry.
Sales 101
A series that will spark your sales knowledge and step up your game, whether you’re new to the industry or have been here for a while.