Demystifying the Public Sector

Ever felt like selling to Federal or State, Local, and Education (SLED)using contract vehicles was too confusing or complicated? If so, join us for a high-level overview of the Who, What, Why, When and How of selling to the Public Sector that will help you know “enough to be dangerous” as you decide if these are verticals you want to pursue. We’ll look at Federal and SLED independently to identify the market opportunity, procurement avenues, who is buying off these contracts, why they utilize one contract over another, and who is winning the furniture business today. As an added bonus, we’ll also demystify the world of Federal Acronyms throughout the presentation and provide resources for further investigation.