How To Create Opportunities Using The Power Of Social Media

When Is It?
August 30th, 1 pm EST

What’s It About?
Across the board, customers are more educated than ever. They’ll spend plenty of time online doing their research before ever reaching out. We know this, but are we leveraging all the tools in our toolbox to account for this approach? Too often social media is seen as the oddball in the toolset. They put the young person on it, fill their social channels with generic content, and wait for the vanity metrics to start rolling in. But what if we could be more intentional? What if we could tie channels to our broader business strategies? And, in this era of choice, where customers can get anything from anywhere, at any time, what if we approached our social strategies from the end user’s point of view?

Who’s It For?
Anyone interested in social media strategy

What Will You Learn?
– Broaden your understanding of how social media can be used to obtain business goals
– Key questions to help understand the end user’s point of view
– Tangible tools to help you with your social strategy
– Trevor’s favorite color